Freelance GTM Engineer · B2B outbound

I fill your calendar with qualified meetings.

For B2B companies and agencies, I build and run your outbound end to end: buying signals, verified data, email and LinkedIn sequences, replies handled every day. You only take the meetings.

Book the free audit (20 min) See the results

From €1,500 per month · No lock-in · Reply within 24 hours

François Vallat-Evrard
01 / Field notes

Three accounts, as they actually went

Numbers come from the account reports. I kept the campaigns that failed.

AWS managed services sold to SaaS companies

CLOUD · AWS PARTNER
11,230prospects by email
4,764LinkedIn invitations37.7% accepted · 24.3% reply rate
102meetings booked
  • Among the accounts brought in by outbound, a Nasdaq-listed group.
  • Investment funds were tested for two and a half months across four campaigns. Zero meetings, so we cut them.
  • Generic cold lists dropped to 0% positive replies, and they were hurting deliverability for everything else.
  • The best campaign targeted people who like an AWS manager's posts, invited without a note: 77% acceptance.
  • On another campaign, the AI filter was rejecting founders who were right on target: 19 leads kept out of 120. Rewritten, it keeps 40.
  • The client only wants accounts spending €20k to €30k a month on AWS. Some meetings were turned down as “too small”.

Food supplements sold through practitioners

HEALTH
27,744emails sent
245replies
131positive replies53% of replies
  • Out of about 215 prospects who said yes, 25 signed. When the rep actually calls back, it's 17%. These leads already replied, so they can't be worked like cold ones.
  • Practitioners already working with a competing organic brand replied at 10.9%. The first message asked them what that partnership brings them today.

Subscription design agency

SERVICES
1,052contacted by emailin 18 days
34replies
21positive replies
  • 26 campaigns in parallel: the client target, six competitors' audiences, influencers.
  • The tool's native targeting filter kept 17, then 5, then 2 profiles depending on the setting. Replaced by a custom AI column: one miss in 50 tests.
  • On LinkedIn, 205 replies but 16 interested. A lot of noise.
  • Two prospects had said yes and their message was never opened. Since then, the inbox is read every day.

Clients anonymized. I share names and show the dashboards during the call.

02 / Method

From the audit to a meeting in your calendar

01

Audit

20 MIN · FREE

We look at your current outbound and I tell you where it gets stuck. If it's not a fit for me, I'll tell you that too.

02

Kick-off

WITH YOU

Offer, objections, ideal customer, and a written definition of a qualified meeting before the first send.

03

Setup

I HANDLE IT

Every campaign starts from a buying signal: hiring, job changes, LinkedIn engagement, your own history. Verified lists, separate warmed-up domains, one sequence per segment.

Example from a software forge: followers of French public digital agencies replied at 62% on LinkedIn to “I need expert opinions on my project, can you help?”

04

Run

EVERY DAY

Replies handled every day, a written update every week, numbers per segment. What doesn't work gets cut.

DIRECT

B2B companies

I set up and run all your outbound, without you having to hire.

WHITE LABEL

B2B agencies

I run one of your agency's accounts from kick-off to booked meeting, under your name and with your tools.

03 / FAQ

Before you book

What happens during the audit?

We look at your targeting, your data, your sequences and how replies are handled. I tell you where it gets stuck and what I would put in place. You leave with those ideas, whether we work together or not.

How much does it cost?

From €1,500 per month, no lock-in. The exact price depends on your account; we set it together after the audit.

What is a qualified meeting?

One that matches the definition we write together at kick-off: the right type of company, the right person, a stated need.

What don't you do?

Closing. I deliver qualified meetings and documented positive prospects, with their history. Your sales team signs the deals.

What if we already have our tools?

I work in yours: Sales Navigator, Clay, GetSales, PlusVibe, HubSpot, Pipedrive or others. When a tool falls short, I code the missing link (Python, SQL, n8n).

Shall we look at your outbound together?

20 minutes on your targeting, your sequences and your replies. I'll tell you what I would change first.

Book the free audit (20 min) or send me an email

From €1,500 per month · No lock-in · Reply within 24 hours

“François has been working at EraB2B for a few months with a strong learning curve; today he can run clients' acquisition and prospecting on his own.”Louis Deslus, founder of EraB2B · LinkedIn recommendation, translated from French

Before freelancing: B2B sales and marketing at PUMA, Würth and hapticmedia, then IT consultant at Capgemini on production systems.

My LinkedIn profile ↗
Book the free audit (20 min)